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March 19, 2015

Adtoma & Rubicon cooperate to automate the holistic auction & to enhance publisher revenues

STOCKHOLM, FEBRUARY 22, 2016: Adtoma today announced a partnership with Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across Adtoma’s more than 25 billion impressions via Rubicon Project’s rapidly scaling Exchange Application Programming Interface (xAPI)