Problem understood - the world without Fusion

The workflow for online ad sales is ruled by confusion. Several tools which barely communicate require multiple data entry, create a severe lack of transparency and insight. Sales teams lack knowledge of availability or progress against business objectives – adops teams spend hours on Excel to overcome that problem.

Media buyers have to wait for proposals as immediate feedback about availability is usually impossible. Potential causes for failure are plentiful and when the campaign has delivered data consolidation comes on top of it.

Simplify your life with Fusion

Sales are enabled to create proposals for media buyers instantly – with simple and immediate access to the product overview and inventory availability. They see immediately which products deserve most attention. This enablement allows sales to move from order taking to pro-active sales!

Once an order is approved, Trafficking can focus on making the creative material work, using our unique tools to ease that process as well, like the drag and drop of creative material straight from an eMail. Finally, when a campaign has ended, all data is in one system and hence automatically consolidated. Based on your business rules, that data will be converted directly into invoicing data.

Minimize the effort, maximize the efficiency, streamline your processes and get the most out of your valuable sales- and ad operations teams.

Cut corners. Efficiency is king

Picture the media buyer calling you on a Friday afternoon, asking you for specific inventory on your network. In the old days this meant checking spreadsheets, speaking with inventory- or trafficking teams and waiting for emails with inventory figures. It meant that you had to tell the buyer: “I will get back to you about this”. Eventually you receive the inventory information for the initially requested format and timeframe – but what else is available? Should you be promoting different inventory?

Fusion solves the problem. It visualizes the inventory against sales targets, across your whole network and with a simple click. You see availability for a specific request – and anything else – instantly. One click and the proposal is generated and can be sent out by fax or email; all within seconds while the buyer is still on the phone.

Buyers love instant feedback;

make buyers love you. Instant feedback to inventory requests will make their life much easier. Now picture your order has been confirmed and automatically converted into an ad server campaign. Just like that. Inventory reserved, now ad operations immediately receive a ticket, and take over. They upload the creative material – with drag and drop, even for most complex things. Trafficking is simplified.

Once done, putting a campaign live takes just a couple of seconds. Finally you can monitor the delivery of your campaigns, against sales targets even, in real time. Meet your objectives by knowing them - with the simplified workflow of Fusion.

Key Values + Seasonality + IP Targeting?

All included with Fusion´s forecasting engine. The latest technology in database engineering allows a holistic view on what is available in your network. Complex targeting clusters turned from being an exception some years ago into being the rule today. So why would you not get an inventory forecast on these?

Connect your data in any way needed to sell your network. Fusion keeps track for you of what is sold and what is still available – calculated using the seasonality, peaks and, if you wish, special events that impact your traffic. Inventory predictions finally become something you can rely on and smart optimization algorithms make sure your customers get the results they expect – while you maximize the value of your network.

Robust and reliable

Adtoma has been hosting ad management solutions with highest reliability and enterprise level security for many years. For Fusion, we have invested even further. State-of-the-art hosting facilities with global connectivity ensure fast and reliable delivery of your ad campaigns, fully compliant with any applicable international standard. Adtoma is an IAB member and proud to have some of the leading media publishers in Europe trusting in our services.

Simplified workflow, increased efficiency, unparalleled ease of use. Tomorrow´s standard of inventory management; no more spreadsheets. What are you waiting for?