The company’s platform offering is Fusion – a tailored business solution for digital publishers. Fusion is a powerful platform that integrates and streamlines the entire supply chain. It simplifies organisational workflow, from proposal through to orders and sales management, advertising operations and business control.

By becoming a Fusion user, you can consolidate the number of advertising platforms (usually 5+ technologies) to only one, resulting in a dramatic increase in efficiency, reliability and data integrity.

• Create a catalogue of signature products
• Simplify sales by having a clear product portfolio
• Avoid unnecessary complexity
• Regular updates
• Speed up RFI turn-around which frees up more time for sales, and not admin
• Monitor and manage product & sales performance
• Align sales compensation models with business objectives
• Manage inventory and yield with much more confidence

• Avoid double (or even, triple) data entry.
• Speed up total sales admin, Op’s and Management process (by 2-5x).
• Process all proposals, orders and invoices from the same source.
• Avoid handover mistakes.
• Avoid unnecessary intermediaries
• Generate one dataset of ‘truth’, and eliminate wasted cross-checks and lengthy financial audits.

The Main advantages of Fusion’s Direct to RTB technology:

• The load times for multiple bids are capped to around 200-300ms. This timing does not change, regardless of the number bidders and DSP’s being used.
• At auction, the programmatic sales channel bids can be automatically compared with the I/O floor prices which allows the biddable impression to take precedence in cases. This helps to increase yield in cases where the bid price is higher than the floor price.
• Direct RTB replaces todays’ SSP ‘waterfall’ solutions
• Comprehensive user targeting, packaged with alongside auction request
• This parallel server-side solution allows you to connect to 10s, 100s or potentially 1000s of RTB bid partners with no increase in latency. The more active bidders in an automated auction-based ecosystem generally provides better overall yields.

With Fusion you’re gaining control on your finances

• All CRM, Sales, Product, Price, Inventory, Proposal, Purchase and reporting date in one place.
• Avoid miss-matching data
• Campaign and Op’s reports
• Management Dashboards and detailed performance analysis

Fusion video component facilitates serving video ads.

The component makes serving mobile ads easier and much more accurate.

Detailed targeting options allow seamless ads insertion and relevancy.

Fusion supports every format:

• Text
• Advertorial
• Display
• Rich Media
• Video

Targeting:

• Geography
• System & Settings
• Custom Values
• Re-targeting
• Contextual & Behavioral ( optional )

Multiple Applications

• Run of Network
• Click, CPM or CPA
• eCPM (revenue optimized)
• Direct or Redirect