What makes Fusion unique

The company’s platform offering is Fusion – a tailored business solution for digital publishers. Fusion is a powerful platform that integrates and streamlines the entire supply chain. It simplifies organisational workflow, from proposal through to orders and sales management, advertising operations and business control.

By becoming a Fusion user, you can consolidate the number of advertising platforms (usually 5+ technologies) to only one, resulting in a dramatic increase in efficiency, reliability and data integrity.

Fusion Admin Panel

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Increase Revenue

with Adtoma Fusion
  • Create a catalogue of signature products
  • Simplify sales by having a clear product portfolio
  • Avoid unnecessary complexity
  • Regular updates
  • Speed up RFI turn-around which frees up more time for sales, and not admin
  • Monitor and manage product & sales performance
  • Align sales compensation models with business objectives
  • Manage inventory and yield with much more confidence

Decreasing Cost

with Adtoma Fusion
  • Avoid double (or even, triple) data entry.
  • Speed up total sales admin, Op’s and Management process (by 2-5x).
  • Process all proposals, orders and invoices from the same source.
  • Avoid handover mistakes.
  • Avoid unnecessary intermediaries
  • Generate one dataset of ‘truth’, and eliminate wasted cross-checks and lengthy financial audits.
Fusion RTB Direct

The Main advantages of Fusion’s Direct to RTB technology:

  • The load times for multiple bids are capped to around 200-300ms. This timing does not change, regardless of the number bidders and DSP’s being used.
  • At auction, the programmatic sales channel bids can be automatically compared with the I/O floor prices which allows the biddable impression to take precedence in cases. This helps to increase yield in cases where the bid price is higher than the floor price.
  • Direct RTB replaces todays’ SSP ‘waterfall’ solutions
  • Comprehensive user targeting, packaged with alongside auction request
  • This parallel server-side solution allows you to connect to 10s, 100s or potentially 1000s of RTB bid partners with no increase in latency. The more active bidders in an automated auction-based ecosystem generally provides better overall yields.
Fusion Finance

With Fusion you’re gaining control on your finances

  • All CRM, Sales, Product, Price, Inventory, Proposal, Purchase and reporting date in one place.
  • Avoid miss-matching data
  • Campaign and Op’s reports
  • Management Dashboards and detailed performance analysis
Fusion Video Ad-Management Component

Fusion video component facilitates serving video ads.

Mobile ad-management system

The component makes serving mobile ads easier and much more accurate.

Fusion Native

Detailed targeting options allow seamless ads insertion and relevancy.

Fusion supports every format:

  • Text
  • Advertorial
  • Display
  • Rich Media
  • Video


  • Geography
  • System & Settings
  • Custom Values
  • Re-targeting
  • Contextual & Behavioral ( optional )

Multiple Applications

  • Run of Network
  • Click, CPM or CPA
  • eCPM (revenue optimized)
  • Direct or Redirect
Tradera one of our clients

Professional implementation and migration services

If you decide to work with Fusion, we will help you migrate

We offer you support and organisational help.

  • Organisational set up and templates
  • Gap analysis
  • Migration planning
  • Shared project tools
  • Workflow and functional training
  • Data migration
  • Preproduction
  • Go-live support
See who Fusion has already helped to improve the workflow for
Companies that use Adtoma Fusion