Walla.co.il Case Study
Israel’s largest Web-Portal
with 20-odd business divisions from News,
Magazines, Entertainment to Shopping, Auctions, Video On Demand (VOD), Classifies and other consumer services such as Email etc. serving over 10 billion ad-impressions a month. We have consolidated 4 different ad-servers, and multiple business systems into one Fusion service what resulted in:
Control: Single-view of all KPI’ across all units.
Cost: Centralised Op’s team of 8 supporting 40 sales staff.