Walla.co.il Case Study

Israel’s largest Web-Portal

with 20-odd business divisions from News,

Magazines, Entertainment to Shopping, Auctions, Video On Demand (VOD), Classifies and other consumer services such as Email etc. serving over 10 billion ad-impressions a month. We have consolidated 4 different ad-servers, and multiple business systems into one Fusion service what resulted in:
Control:  Single-view of all KPI’ across all units.
Cost:  Centralised Op’s team of 8 supporting   40 sales staff.

Walla improvement by fusion

Walla advertising. Consolidating ad servers

Walla Case Study