meet us at DMEXCO 2016

Dmexco 2016

Between the 14th and 15th of September more than 50.000 trade visitors from over 100 countries will be gathered in Cologne for one of the most important international marketing events in the digital economy – DMEXCO. Adtoma will this year be represented by Henrik Lohk (COO), Marcus Forsén ( Head of Business Development) and Richard [...]
New Corporate Identity is coming

Change is coming. New Corporate Identity for Adtoma

New Adtoma’s Corporate Identity is revealed

HTML 5 ads - the future of online advertising

Recent browser developments concerning Flash player

Dear Customer,   As you may well be aware from industry news, announcements have been made by Firefox and Chrome concerning the disabling of Flash by default:   – Mozilla have implemented this temporarily in the current version of Firefox by disabling old versions of Flash running on the page. Instead, the user is presented …

Meet us at Dmexco 2015

Adtoma at DMEXCO 2015

Between the 16th and 17th of September more than 32.000 trade visitors from over 100 countries will be gathered in Cologne for one of the most important international marketing events in the digital economy – DMEXCO. Adtoma will this year be represented by Henrik Lohk (COO), Erik Olsson Mörk (VP Sales) and Richard Kidd (DACH [...]

Verified Impression – Advertisers only want to pay for ads that are actually seen

Advertisers only want to pay for ads that are actually seen. In some ways, this appears intuitive. Why, after all, would an advertiser want to pay to place an ad where their potential customers may not see it? Historically, though, this is exactly what they have been doing. For the past decade or so, the …

walla, consolidation of 4 ad servers Case Study

Israel’s largest Web-Portal with 20-odd business divisions from News,


Adtoma is pleased to announce our first UK employee!

Adtoma is pleased to announce our first UK employee, Claudio De Palma, joining as Account Manager in February and will be responsible for supporting our growing presence in the UK market. Coming from a 10 year background in digital recruitment, specializing in ad technology, Claudio moved to the SaaS space in October 2013, most recently …

We are expanding

Adtoma is expanding!

Adtoma is expanding and we are glad to be able to welcome a few new people to the team both in Poland and in Sweden! Here is a short introduction of our new colleagues: Sweden Adtoma has appointed Erik Olsson Mörk as its new VP Sales Europe. Erik will be in charge of growing the …

Adtoma welcomes Vedad Mehmedovic and Louiza-Eleni Fotinou as new members of our staff

Vedad is employed as support technician and comes from TV4 where he mainly worked with planning and implementing video on the homepage of TV4. Louiza is our new traffic. She will manage our customers campaigns in Fusion, when Adtoma is responsible for the traffic work.

Wanted: 2 x OOP developers

Do you want to be part of building a game changing business software and work in an innovative and entrepreneurial company? At the Gdansk office we are currently looking for two solutions oriented, team spirited and experienced OOP developers. Role & Responsibilities Design, develop, and maintain new and current functionality and infrastructure within the product. …

Native Advertising – here to stay

We are pleased to announce the new customer relationship with the award winning content marketing agency – Spoon. Services launched this week with their media partner Allabolag. The concept and first native advertiser can be seen on their media website and mobile site. About Spoon visit – About Allabolag visit –

Adtoma welcome Linda Skogfeldt

Adtoma welcome Linda Skogfeldt as it´s Nordic Client Services Specialist. Linda joins Adtoma customer services team to head up Nordic customer relationship. Linda add valuable experience to the Adtoma team . Experience gathered within project management with previous employers, companies such as CRM system vendor Backbone4media, Stardoll, Nasdaq/ OMX. Linda joined Adtoma on the 20th …

New customers

During December and January several new customers have joined Adtoma. We welcome Bonnier News, with the newspapers Dagens Nyheter, Dagens Industi, Expressen and Sydsvenska Dagbladet as new users of our system, as well as in the Nordic countries through the RTB-network NAXNORDICS and last but not least Allt for Föräldrar.    

Adtoma söker ansvarig för kundrelationer samt personal till teknisk support.

“We are looking for talented and passionate individuals who can effectively drive understanding of why our solutions are superior to other ad-technology approaches” Ingemar Johnsson – CEO Adtoma AB är ett snabbväxande svenskt annonsteknikbolag som har utvecklat och levererar annons- och orderhanteringssystemet Fusion till ledande svenska och Internationella traditionella mediekoncerner som t.ex. Stampen med lokaltidningar …

Case Study. A unique Product Catalogue

Created a unique Product Catalogue concept. Pages with 20-60 ads per page –without ANY customer complaints. Distributed on, on store sites and in-store touch-screens.

Nettavisen Case Study

Improving of

We have significantly improved ads publishing workflow,

Firefox to Block 3rd Party Cookies from Version 22

The News: Last week Firefox announced that their upcoming version 22 will have a changed default privacy policy which will prevent the use of 3rd party cookies.  As Mike Zaneis @mikezaneis SVP and General Counsel for the Interactive Advertising Bureau (IAB) puts it in his Tweet the other day: Firefox to block 3rd party cookies? Read Here . This …

Fusion v2.2 Release Notes Presentation