Adtoma Launches End-to-End Solution, Fusion, For Online Media Publishers And Networks
Stockholm, SE– January 20, 2009
Online advertising management firm Adtoma (www.adtoma.com) announced today the launch of Fusion, an ad management solution that integrates ad serving, C.R.M., sales and inventory management. Fusion represents Adtoma’s core product offering, a veritable one-stop shop for media management.
“Fusion is the most comprehensive and intuitive product on the market,” says Ingemar Johnsson, CEO. “With Fusion, all information is up date and interconnected. With other systems, a sales person, for instance, might not have a current understanding of what inventory is available because the inventory system is not integrated with the sales proposal system. An appropriate analogy is airline websites: If a consumer searches for several criteria, such as destination, dates and other preferences, only to find that the seats are no longer available, that consumer will become frustrated and possibly visit a competing website. The same principle applies to ad management. Fusion is fully-integrated and streamlined, providing a real-time, bird’s eye view of the entire media supply chain.”
Fusion Overview:
- Consolidation: One central system for proposals, orders and campaigns. All data is consolidated, obviating the need for spreadsheets.
- Structured workflow: Intuitive proposal generations reduce administrative tasks for sales and ad operations. Cutting non-necessary workflow, such as multiple data entry, saves time.
- Sales-enabled: Direct access to inventory for sales converts order-takers into revenue-builders.
“Efficiency is king in today’s online ad operations”, says Chief Business Development Officer Nils Winkler. “It is absolutely essential that sales teams have the full picture while ad operations can focus on making the campaigns work – this is what Fusion is all about”.
The typical set up at a media owner usually consists of a C.R.M. tool such as Salesforce, a workflow tool such as Solbright or Fivia, and an ad serving tool like Doubleclick’s DART or Adtech’s Helios. The integration of those solutions is limited by the bottleneck of interfaces. In most cases multiple data entry is needed and spreadsheets are manually maintained to keep the overview. Data is never available complete or in real time.
With Adtoma Fusion all of these aspects are fully and seamlessly integrated, all working against one set of data. This not only avoids multiple data entry and the limiting factors of interfaces between systems, but also greatly limits the risk of human failure and the onerous upkeep of spreadsheets. Working against one set of data in real-time allows each team to have an instant, complete overview of what is going on, dramatically increasing efficiency. As a result, sales teams can move towards pro-active sales rather than order taking, thereby increasing potential revenues.
Adtoma launched this next-generation product in order to support the company’s aggressive business development roadmap. Nils Winkler, who formerly served as ADTECH U.S.’s Managing Director, was recently tapped for his extensive business development experience. The company plans to announce several expansion updates over the coming weeks.
For more information on Fusion or Adtoma, please visit www.adtoma.com
About Adtoma
Adtoma is an online advertising and media management company based in Sweden. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company’s flagship product offering is Fusion – a powerful software solution that integrates and streamlines the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations, resulting in a dramatic increase in efficiency and reliability. Fusion is the most comprehensive and intuitive application on the market. Adtoma’s clients are some of the world’s leading media companies, including Bonnier Publications and IDG.
Download the press release here