The Complete Publisher Ad Tech StackThe Complete Publisher Ad Tech StackWe make the best Publisher Ad Management and Revenue Tech systems in the world, but we guess that's not what you need...

What you probably need is to Increase Revenues some order of magnitude whilst controlling the spiralling complexity and costs of managing your business.

Our Big Scary Goal

Our Big Scary Goal

5x @ 1/2x. Publishers increase revenue by five times and shrink relative cost of operations by half

Being a digital publisher you can increase your revenue by five times and shrink relative cost of operations by half. We have a belief here at Adtoma that drives us and the Publishers we support – what we call a “BSG” (a Big Scary Goal).



Achieving BSG’s don’t come easily. They are seldom achieved by making only one big change. There is no single silver bullet. There are several bullets and by making a methodical change in attitude we initiate many small and deliberate actions. We tailor new processes and creating good, new and repeating habits.

It all starts with:

1. Stop

Stopping all activity avoids further overload and allows us to focus on identifying the issues at hand. Often you may be in too deep to even notice the problem. Nautically speaking, you may feel like you’re drowning! We are here to help you assess your tech stack and advise on the best way to unpick the mess. And then come to the realisation that it’s time for change, and to stop that feedback loop of fear.


2. Breathe

Focusing on breathing for an instant helps to diffuse the fight-or-flight reflex that we often feel when assessing business technologies. This stage is about stopping, and focusing to encourage a clearer mindset.

Based on the business pains and vision that you have in mind, we can advise on what you should be measuring in a wider business context. We do this by looking at the overall process, assessing sales, ad ops, finance and any other relevant business units.

3. Think

After taking stock, and with a clear head, we can analyse the issues together with you. We’ll help you, create metrics and business observations from the previous stage, to align your tech with your actual business objectives. We (using our extensive experience of revitalising digital publisher ad businesses) can give a clear roadmap to get your business to effect the changes it needs.

4. Act

We have now scrutinized the problem and have mapped your way forward, now it’s time to execute it. You now know what you need, and we know how to make it work for you. Here it starts.


Case Studies

See what we did for others. Stay up to date with our most recent achievements
walla, consolidation of 4 ad servers Case Study

Israel’s largest Web-Portal with 20-odd business divisions from News,

Case Study. A unique Product Catalogue

Created a unique Product Catalogue concept. Pages with 20-60 ads per page –without ANY customer complaints. Distributed on, on store sites and in-store touch-screens.

Nettavisen Case Study

Improving of

We have significantly improved ads publishing workflow,

The Best Visual. Our Main Goal

Captivating content for user and clear interface for your revenue increase

Provide captivating content for the user with clear interface, leading to increased revenue for your business.

Engaging and beautiful content, high average of pages per session, aesthetic design and stunning use of layout leaves you with a satisfied user. Satisfied users equate to revenue increase. Publishing ads isn’t art of squeezing, it’s the art of relevancy.

Check how we introduced new browsing experience

Mosaiq with sound Ad


Meet our flagship

The complete business system for online publishers. Deal tracking & order approval, order processing & administration, ad-serving & campaign monitoring, billing & revenue reconciliation.
Find out more

Fusion Logo

Our biggest clients

Tradera is one of the leading online commerce services in Sweden, with over 2,5 million members and about one million listings (2011). Tradera was founded in 1999 but was acquired by eBay Inc. in 2006.

Bonnier Group - our client

The Bonnier Group

Bonnier is a media group working in TV, daily newspapers, business and trade press, magazines, film, books, radio and digital media.

Nettavisen Logo


Nettavisen is a Norwegian online newspaper, launched in 1996 as the first in the country that was not created as part of a pre-existing newspaper. It is one of Norway’s most popular news websites.

Walla Our Client


Walla! is an Israeli web portal, providing news, search and e-mail, among other things. One of the first Israeli internet portals, Walla! is considered as one of the most popular web sites in the country and diaspora.

TV 4 Sweden is our client

TV 4 Sweden

TV4 Group  is a Swedish media company that owns the largest commercial television channel in Sweden, TV4.

Our Client Zuji


ZUJI is one of Asia Pacific’s leading online travel agencies, a position the company has held for more than 10 years. ZUJI empowers customers to travel in their own unique way by providing easy-to-use technology and choice.

Ads Portfolio

See how we redefine your online marketing horizon

We are visionaries that know how to transform dream into action. For us there’s nothing impossible. There are only short and long term plans.

Our Dream Team

People behind Adtoma

Ingemar Johnsson

CEO Chief Executive Officer at Adtoma

Bo Lagerquist

Group Controller Bo Lagerquist Group Controller

Henrik Lohk

COO, CSO Henrik Lohk at Adtoma

Tailored Solution

We drive sustainable change by empowering People, removing obstacles and opening new opportunities.

We provide management consultancy services for publishers. We have a track record of adding millions to the bottom line and improving corporate valuations. We guide publishers though the process of transformation, making many small tweaks as well as a few game-changing ones too along the way.

Mosaiq Brands Ads creation interface

Adtoma Branch

We belong to the Signia Group


Adtoma AB


Narvavägen 7
114 60, Stockholm
Tel: +46 8 545 784 80


C. K. Norwida 4
Gamma Office,
Gdańsk 80-280


343 Ferrars St,
South Melbourne
VIC 3205